Marketing with Stephanie Flores


Our guest speaker gave a speach about her career in Marketing.

Step 1: Determine your unique value proposition
Spend some time thinking about what makes you different than your peers -- your strengths, your passions, and your goals.

Strengths: Athletic, Confident
Passions: Baseball, hanging out with friends and family
Goals: Playing college baseball and in the MLB

If you left your job today, what would your company and colleagues miss? Know who you are, as well as who you are not.

My hard work and me being funny

Step 2: Find out how others see you
Ask trusted colleagues, co-workers, and friends for four or five adjectives they would use to describe you.
What are you good at? What are your strengths? In which areas do they view you as "irreplaceable?"

Step 3: Identify your goals

Where would you like to be in six months? One year? Five years? Ten years?
Defining your goals is necessary to crafting a message that helps you reach them.

I see myself going through college. Then finishing and getting a well paying job.

Step 4: Identify your target audience

Just like Starbucks knows that their target audience is coffee drinkers, you need to define to whom you want to send your message.
This will not only help you hone your message, it will help you deliver it to the right places.

I want everyone who is having a problem with baseball to see my page and help them get better.

Step 5: Reorganize your priorities

You're probably used to putting yourself behind your company, co-workers, and clients.
You still want to be loyal to these groups, but be loyal to yourself, first.

1. My family and friends

2. Myself

3. My company

Step 6: Pay attention to the details

Everything you do ultimately contributes to your personal brand.
Once your brand has been defined, make sure that the little things -- the way you dress, your body language, how you behave with co-workers, the emails you write -- are consistent with your brand message.

Basketball shorts, nike shirt, Baseball cap with oakleys on the bill.

Step 7: Update your resume

Go through your resume to determine it gels with your brand.
Ensure that your resume accurately defines who you are, and is in line with both your short-term and long-term goals.

My Resume

Step 8: Become a social networker

Set up accounts at social networking sites such as Facebook and Twitter. Ask those in your target audience to subscribe to your pages, and update on a daily basis.
Make sure your updates are germane to your branding message.

I would use facebook, twitter, and instagram to get it recognized.

Step 9: Build your own website

Your website should highlight your professional accomplishments, your skills and knowledge, what you stand for, and your overall value.
Make it primarily about you, not your company or clients.

My Website

Step 10: Tend to your marketing network

Be sure to keep co-workers, colleagues, clients, and friends updated about what you are doing.
Word of mouth is a powerful marketing tool, and what the people in your network say about you will ultimately have an effect on your brand.

People around say its a good idea because it will help many people with the mechanics of baseball.

Step 11: Review your brand (and how you portray it) frequently

Are you portraying your brand in a way that's concise and easily understood?
Is your brand message consistent among all platforms? A regular review will ensure your message remains clear.

My brand message is easily understood and shows what its about.